The purpose of marketing… to help facilitate your prospects’ decision-making process.
There are two additional ways to view marketing’s purpose in simpler terms…
- Enter the conversation taking place in the head of your prospect
2. Answer the number one question on your prospect’s mind… at just the right time
Evaluate your marketing and website based on that critical criteria.
How did your marketing stack up?
If you need help I will give you a hand with that evaluation using my proprietary Conversion Equation Evaluation form that has the power to predict the future success of your marketing… both from a results and a financial standpoint.
If you would like me to do that for you (no charge), click here and simply fill out the contact request form and put, help with business evaluation in the message box.
Today, let’s discuss the three critical fundamentals of marketing that were highlighted in the video I asked you to watch.
Click here if you haven’t watched it yet.
The three fundamentals of marketing are…
- have something good to say
- say it well
- say it often
Let’s explore that first fundamental today… have something good to say.
This fundamental is neglected by virtually EVERY business owner on the planet.
To have something good to say means that your business MUST be unique when compared to all the others who sell what you sell.
You must be different… there must be something that separates your business from all of your competition.
Remember several emails ago I mentioned that most businesses all look and say the EXACT same things?
When businesses copy each other, that forces those businesses into price competition, because price then becomes the ONLY differentiator for prospects to consider.
It becomes the ONLY value proposition left to the prospects.
Any business that determines it isn’t unique MUST innovate so it does become unique.
Domino’s Pizza did this back in 1971.
Domino’s became a billion dollar behemoth in an overcrowded market back then.
Did Domino’s make the best pizza? Not even close!
Did they offer comfortable in-house dining like ALL pizza places did back in those days? No way!
Did they offer the largest selection on their menu? NO… they offered the exact same pizza as ALL of their competitors!
They dominated by having something good to say that was radically different back then when compared to ALL the other pizza franchises… fresh hot pizza delivered to you in 30 minutes or less!
But then Domino’s had to innovate in order to make good on that promise.
They specifically targeted hungry college kids living in crowded dorms (densely populated where few had transportation).
Domino’s went to small shopping centers located nearby the various college campuses and rented small storefronts just big enough to accommodate a pizza oven and a preparation counter.
One kid made the pizza’s while another delivered them.
The result – Domino’s became a billion dollar behemoth in an overcrowded market.
You can do the EXACT same thing with your business.
And if you do, you will be well on your way to dominating your market, just like Domino’s did.
P.S. If you would like me to perform a complete marketing analysis on your business (no charge), just click here and simply fill out the short evaluation request form.
This analysis will predict the future success of your marketing, and highlight the improvements you can make that will enable your marketing to generate more leads and close more sales.